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Tags Promotion

Tag: Promotion

What are parity products?

Definition of Parity Product is when a brand of good has sufficient amount similarities with other brands of the same category that it is...

What is Extended Marketing Mix

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, the US, France and Germany,...

4 Ps of Tourism Industry

4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing Strategies for Tourism Industry;’’ the University practices...

From 4 Ps to 4 Cs to 4 Ts of Marketing...

From 4 Ps to 4 Cs to 4 Ts of Marketing mix Abstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler...

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