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Case Study is one of vital type of research

Case Study is one of vital type of research Case study is a form of qualitative and also quantitative research that focuses on providing a...

Is Consumer Protection Act making consumer a king?

Is Consumer Protection Act making consumer a king? Consumerism promotes both social as well as economic conditions which encourages the buying of goods and services...

Advertisements and the brand ambassadors are marketing or cheating??

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, symbolizes a brand in a...

Porter’s Generic Strategies

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or big) can choose to pursue...

What is Extended Marketing Mix

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, the US, France and Germany,...

How to be seen and heard in crammed markets? Importance...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product positioning, possibly the most common...

The unforgettable jingles

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a musical idea which often is...

Importance of logo in branding

Importance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos are displayed alongside of a...

4 Ps of Tourism Industry

4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing Strategies for Tourism Industry;’’ the University practices...

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