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4 Ps of Tourism Industry

4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing Strategies for Tourism Industry;’’ the University practices...

From 4 Ps to 4 Cs to 4 Ts of Marketing...

From 4 Ps to 4 Cs to 4 Ts of Marketing mix Abstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler...

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