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Strong Value Chain Helps Build Brand Equity

Strong Value Chain Helps Build Brand Equity  The concept of the value chain was coined and explained by Michael Porter in his popular book "Competitive Advantage: Creating...

Distribution is the key component in e-commerce

Distribution is the key component in e-commerce   Today e-commerce is become part of our life. The arrival of e-commerce and m-commerce (mobile) has transformed the...

Industry Analysis is a strategic tool

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business with an idea about complexity...

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