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Monday, December 10, 2018
Tags Buyer behavior

Tag: Buyer behavior

Why study buyer behavior models?

In the marketing world where each day new brands are introduced and for any given product, list of substitutes are available, product positioning becomes...

Is conspicuous consumption good or bad?

Is conspicuous consumption good or bad?  Conspicuous (which means visible) consumption is the spending of money on luxury goods and services to display financial power to...

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