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Saturday, November 25, 2017
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Rethink your drink

Rethink your drink   Many must have noticed in some or the other parties some guys turning into quarrelsome jerks when they are drunk, while some...

Trouble-free Brand Integration Is a Must in M&A

Trouble-free Brand Integration Is a Must in M&A Mergers and acquisitions is common practice in the business world. It allows corporate ambitions to soar. M...

Imitation is a practical route to profitability

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and MasterCard copied the credit card...

The ‘Made In’ label matters while buying products

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of Origin’ has become a significant...

Advertisements and the brand ambassadors are marketing or cheating??

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, symbolizes a brand in a...

Marathi Theatre has come a long way

Marathi Theatre has come a long way Marathi theatre has always been regarded as one of the most culturally rich theatre traditions in the country. Right from...

Industry Analysis is a strategic tool

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business with an idea about complexity...

Is cannibalization good or bad?

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins and, in some cases, even...

How to be seen and heard in crammed markets? Importance...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product positioning, possibly the most common...

Marketing Myopia

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard Business Review (HBR) which suggested...

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