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Friday, November 24, 2017
Tags Brand management

Tag: brand management

Rethink your drink

Rethink your drink   Many must have noticed in some or the other parties some guys turning into quarrelsome jerks when they are drunk, while some...

Distribution is the key component in e-commerce

Distribution is the key component in e-commerce   Today e-commerce is become part of our life. The arrival of e-commerce and m-commerce (mobile) has transformed the...

Happy and engaged employees make better brand ambassadors!

Happy and engaged employees make better brand ambassadors! While Nestle India the big food maker is battling its biggest crisis in India, it has asked...

Diffusion of Innovation Theory

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new products and services is one...

What is Extended Marketing Mix

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, the US, France and Germany,...

Johari Window for self awareness

Johari Window for self awareness Joseph Luft and Harrington Inghm - both American psychologists shaped a technique in 1955; this technique is famously called Johari...

How to be seen and heard in crammed markets? Importance...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product positioning, possibly the most common...

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