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Truly Amul conveys the taste of India!!

Truly Amul conveys the taste of India!! The cute little Amul girl – the mascot used by Amul has turned 50 this year. Mascots are...

Is cannibalization good or bad?

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins and, in some cases, even...

The unforgettable jingles

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a musical idea which often is...

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