Creative inertia

Creative1Whatever careers we are in, and at whatever position, it takes a lot of our energy, liveliness and effort and attention to get really good at our craft. The fact is we all get 24 hours of a day. In those 24 hours we try to fit in so many activities; our job, our kids, exercising, cooking, meeting up friends, guests, gardening, car repair, visiting bank so on and forth. And, it is really appreciable that some people still find some time out of their power packed day to invest in their interest/ hobbies. So what people do to fulfill their desires – they squeeze time out in the gaps of activities of their exertion to work on their craft. People steal time to fulfill their desire; I think it’s just a matter of prioritizing work. People compromise on some of their work to get that little time to accomplish their craft. In this process lot of artists get so involved – their tendency to stay at work unless allowing an outside force to act upon them creates inertia.

Creative inertia is all about staying in motion; and inertia is the contrast of creativity. No sooner the artist settles in to a comfortable time gap, inertia sets in. Some creative people experience their creative juices draining away. The hardest part to get over the inertia is getting started on a task. Once you get into a rhythm and make significant progress, the inertia vanishes. Developing a regular habit helps to get started. Once a habit is established, there is very little inertia to overcome to finish a task.

All busy and creative people should remember that there is nothing such as perfect time and if they wait for this illusionary moment it will never come. There is nothing as the ‘right way of doing things;’ the details will work themselves out as you go along. The small, big and ugly mistakes that an artist commits help him/her to learn to do the right thing. In between the time taken to complete a task, the artist might hate his work. You know many times some artists have mentioned that they start disliking their work, well, this not awful. It’s healthy, as far as the artists never give up its ok to feel that way.

Creative2Getting really good takes years; if you want to get really good as something, expect to spend a lot of time doing it. Sometimes you might love what you are doing, and sometimes the other way. You are probably better than you think. If you are not, you are ought to learn from the process and you will improve. Most people won’t even notice if you fail, and if they do they won’t care. If anyone laughs at your failure, you can ignore them, they are irrelevant creatures anyway. Don’t give up – keep pulling on! It gets easier.



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Over the course of my life, I have done all possible jobs that one can think of – front desk assistant, telephone operator, clerical work, accounts assistant, inventory officer, sales woman, sales manager, tutor, lecturer, professor, director...etc. The range of job designations and experience of working in diverse roles has given me strength to think, help people, increase customer satisfaction, promote products, and off course build brands. When I look back at my career, in some jobs I excelled, in some I continued with odds. But the fact is that the diversity in my career has strengthened me as a person and definitely enhanced my skills. Every job taught me something or the other. I love meeting people, reading, travelling, listening to music, cooking, gardening, teaching, writing. Blogging has been a recent addition and am loving it. It has become my biggest hobby. Blogging has changed my life. My blog is wide-ranging manifestation of the way I think. I am a creative individual; I write because I have the urge to translate expressions of life. Over the years I studied and added some degrees as well. I have a PhD in Marketing Management from University of Pune, a post doctoral D.Litt (Doctor of letters) from Mumbai University in strategic management. I am a Professor of Management Studies with 16 years of teaching experience and have over 20 years industry experience. My core teaching areas are Marketing Strategy and General Management. As a teacher, I have always maintained the academic rigor in my classroom, I have always believed and practiced academic engagement while lecturing, I believe in experiential teaching-learning. I truly believe that education is interdisciplinary; therefore I have successfully guided 15 students for their PhD degree across various sectors in business management which includes a broad base of research coursework coupled with an area of specialization. I write on various management topics, research, news and higher education for students. And, the general section of articles on my blog relate to my interests in life. Happy reading to you all!


  1. Creative inertia…exists in all phases of life…because humans like to dwell in their comfort zone…unless & until the momentum to do something different isn’t in high velocity we see people who like to continue with the inertia. for eg: government office. Creative inertia leads to stigma which shouldn’t happen for an artist as it becomes really very very difficult to overcome. Thank you for out of the box idea Madam

  2. Amazing article madam “Creative intertia” nobody is perfect in this world all of us we do mistakes and learn, I truly agree with you each and every sentences of your articles that you need to give time, skills and energy you will be successful one day,madam its near about an year almost I am reading your blog almost of your articles i read it but today’s article is truly an inspirational and full of motivation, I rally thank you for the wonderful job you are doing it , enlighten one , I liked it