Darkness signifies ignorance, and light signifies knowledge. Diwali is festival of lights and its significance is destroying inner negativity through knowledge and wisdom. Lighting a lamp symbolizes the destruction of negativities inside our core such as malice, violence, lust, anger, envy, greed, prejudice, fear, injustice, oppression and suffering.

The festival is celebrated to enjoy the triumphant return of Lord Rama to Ayodhya, after his voluntary exile of 14 years. The people of Ayodhya welcomed Rama by illuminating the capital with lights. Lord Rama is said to have governed for a long time duringdiwali2015 which the people were happy and contented. This festival is also celebrated as Lord Krishna killed the demon king Narakaasura; the demon’s mother, Mother Earth, requested that the occasion be celebrated as one of euphoria. Lord Krishna agreed to her wishes and, since then, the celebration has continued with lights, crackers, sweets and festivity.

Diwali brings the light of happiness, togetherness, spiritual enlightenment and prosperity for one and all. The lighting of lamps is a way of paying obeisance to God for attainment of health, wealth, knowledge, peace, bravery and fame. Crackers are burnt because their sounds kill bad-omens. The festival of Diwali fills the air with a sensation of goodness and a blissful atmosphere. The reality is that this festival denotes festivity to life….it signifies that life is nothing but a festival, because when you are unhappy, you also throw unhappiness all around and when you are happy you spread happiness all around.

People express their cheerfulness by lighting earthen lamps (diyas), people wear new clothes, share sweets, decorate the houses, burst firecrackers and inviting near and dear ones to their homes for participating in their happiness.

The celebration is about fear, anger, jealousy accumulated in your mind in the last one year should get suspended, should get washed away. Hence, people make new resolutions and new beginnings on the eve of Diwali.

Let us pray to the Goddess Laxmi to lead us from untruth to truth, from darkness to light and from death to immortality on this auspicious day!!!

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A Professor with 15 years of teaching and 20 years industry experience. My core teaching areas are Marketing Strategy and General Management. While I am a Professor of Marketing and General Management, I have also worked as Director of few Management Institutes in Mumbai. I am a research guide in Mumbai University, SNDT University and YCMOU (Yashwantrao Chawan Maharashtra Open University, Nasik) 6 students have got their PhD degree under my guidance so far, and 11 students are registered for their PhD with me. Research is my passion, and I work on live projects from the industry. I strongly believe that the principal goal of research is to discover new knowledge, while that of teaching is to impart well-established knowledge and provide training in problem-solving. At present I am working as a Director for a Center of Excellence with an 80 years old Educational institution in Mumbai. I am a results-driven researcher, qualified with a PhD in Marketing Management from Pune University, a Post Doctoral Degree D.Litt from Mumbai University. I have authored above 100 articles and research which are published in news papers, business magazines and research journals. I have also authored two books. I am appointed as a Senate Member in Swami Ramanand Teertha Marathwada University, Nanded as the Maharashtra Governor’s nominee. Today we need greater industry-academia collaboration in research in institutes of higher education. I am confident that I will be able to facilitate the organizations with my research skills to create, integrate, and apply advancements in tricky areas. Thus, in my own way I could collaborate between industry and academia. I am curious, responsible, knowledgeable person with a scholarly approach.

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