Blogs are becoming effective marketing tools A good blog requires to be planned well in terms of its design, structure...
Read moreIs cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins...
Read moreWhat is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK,...
Read moreMarketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard...
Read moreWhat is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general...
Read moreIt is so important for people of all ages and from all walks of life to give more attention to...
Read moreThe unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...
Read moreImportance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos...
Read moreRural Retail Promises Growth Rural India has not been exposed to the far flung world. The traditions, arts, culture, religious...
Read moreBaby care products are taking baby steps while deciding positioning strategies Switch on your television for watching any program –...
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