Bricks and Clicks Business Model Retail reinvention is an ongoing process which is not so simple. Brick and mortar B&M refers...
Read moreToday’s marketing realities Marketing in the boundary-less world is not an easy task. Three areas of marketing which have been...
Read moreUse market research to develop your business Research, as a universal concept, is the process of gathering information to learn...
Read moreHandle the pestering effectively Kids can be easily influenced by the advertisements on various media platforms. Every day we are...
Read moreHandle Product Proliferation with Care Branding is a complex process it is tough job for any marketer to personify a...
Read moreKeep cherry pickers happy with the right offer Cherry picking is marketing term to define customers who are price sensitive...
Read moreSome Creative Advertisement Wars The world of marketing is brutally competitive; each brand fighting for mind share of customers. Advertisements...
Read moreBells and whistles for augmenting market share 'Bells and whistles' is marketing term which is used to describe products or...
Read moreIs conspicuous consumption good or bad? Conspicuous (which means visible) consumption is the spending of money on luxury goods and services...
Read moreThere is a thin line between confidence and arrogance We are taught from our childhood to put our best foot...
Read more