Definition of Parity Product is when a brand of good has sufficient amount similarities with other brands of the same...
Read moreCommunication helps people to perform their jobs and responsibilities. Communication serves as a foundation of human life. All the essential...
Read moreIn the marketing world where each day new brands are introduced and for any given product, list of substitutes are...
Read moreBased upon the market share, each company enjoys one of these positions: Dominant: A firm is in a dominant position,...
Read moreDefining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour...
Read moreAgeism is prejudice or discrimination on the basis of a person’s age. It is stereotyping and discriminating against individuals or groups...
Read moreThe Bottom of Pyramid (BOP) is a socio-economic concept that allows us to group a vast segment of about four...
Read moreWe consume many products and services every day of our life; from hiring a cab, consuming groceries, snacks, tea/coffee/cold-drink, and...
Read moreTruly Amul conveys the taste of India!! The cute little Amul girl – the mascot used by Amul has turned...
Read moreLuxury is value-laden in India Luxury as a concept is not unfamiliar to India. Our culture is unique, Indians have...
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