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Monthly Archives: October 2018

The marketing gimmick called coupon clipping

Discount coupons have been around for ages; they have continued to evolve over the last hundred years. Coupon clipping is a marketing gimmick of issuing...

My New Book – Analysing Strategic Management

It is difficult to approach a subject in controlled border lines; often we mar the essence of a subject. The academic boards end up...

Is Vicky Kaushal the brightest shining star

I see a great actor whose name is Vicky Kaushal. This young actor has something unique in him; he literally lives the character he...

Is #MeToo the tip of the sexual harassment iceberg?

The #MeToo movement is an international movement spread on social media against sexual harassment and sexual assault. It is going on since October 2017 Hash tag is...

Why is Dussera celebrated?

Goddess Durga In Hindu mythology it is believed that time (kala) started when Lord Brahma who is the creator of the world, got divided into...

Why Greenwashing is an elusive CSR attempt

Greenwashing is a phrase used in advertising to describe initiatives taken by organizations to preserve the environment, this they do to improve their public...

Is Clean eating a myth?

Clean eating is an idea that eating whole foods in their most natural state is good for our body because it offers certain benefits and to avoid...

Is Ethics and morality interwoven?

Ethics and morality are foundations of human society. Individuals, government, and organizations make decisions in line with the interests and values of the society. Ethics...

Have you heard about the enchanting heritage of Mandu

The beautiful and serene Mandu in Madhya Pradesh is a destination one should visit at least once in lifetime. It is also known as...

How to select the right PhD topic

This article is aimed at research scholars in the area of humanity studies. Often, when students of PhD choose fuzzy topics which they lack...

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